Wispy Renews PetSmart Partnership Through 2027

One of Wispy’s most recognizable brand identities is staying in place.

Wispy has announced that his PetSmart-branded program will continue through the end of the 2027 season, extending a long-running sponsor-style identity that has become a major part of his personal racing projects and the wider Aetherwing eMotorsports presentation.

The announcement keeps the PetSmart identity connected to Wispy’s program beyond the current season and gives the brand direction a clear long-term path. Rather than being treated as a one-off look or single-season concept, the PetSmart-branded program remains positioned as a steady, recognizable, and established part of the Aetherwing visual roster.

For Aetherwing, the renewal also adds stability to the team’s public-facing brand story. The organization has continued to build around consistent partners, stronger identity, and a cleaner presentation structure, and the PetSmart extension fits directly into that direction.

PetSmart has been one of the brands most closely associated with Wispy’s racing projects, especially through paint schemes, graphics, and the #28 identity. Continuing the PetSmart-branded program through 2027 gives that connection room to keep growing across future seasons.

The renewal gives Aetherwing another current partnership-style story to build from as the team continues expanding its record book, sponsor presentation, and multi-series program.

Brand renewals are not always loud, but they matter. They show continuity, planning, and trust in a visual direction. For Wispy, keeping the PetSmart identity through the end of 2027 means one of his core sponsor-style looks remains tied to the program for the foreseeable future.

For Aetherwing, it strengthens the team’s brand foundation and gives the public side of the organization another sign that the modern era is being built with long-term stability in mind.