Crunchyroll Joins Aetherwing as New Media Partner
Crunchyroll signs on as Aetherwing’s new Media Partner, replacing longtime sponsor DeWalt in a major brand shift for the 2025–26 season.
Aetherwing eMotorsports is proud to announce a major new partnership heading into the 2025–26 season — Crunchyroll has officially joined the team as our Entertainment & Media Partner, replacing DeWalt in one of the largest brand shifts in team history.
The agreement brings a brighter cultural identity to the organization, aligning Aetherwing with one of the most recognizable entertainment brands in the world. This partnership will extend across multiple leagues including the Roblox Kmart Cup Series, NRRS Town Fair Cup, and UARL divisions.
Crunchyroll branding will begin appearing on team assets immediately, expanding into car liveries, media content, event promotions, and team marketing throughout the winter and spring months.
This move marks the end of Aetherwing’s relationship with DeWalt, which originally entered the team during its BellSouth eMotorsports period. Aetherwing begins a new chapter with a sponsor whose creative energy closely matches the team’s expanding esports-inspired identity.
More updates on liveries, reveal dates, and special tie-in events will be shared soon.